InBev Brewery Heritage Brewery heritage: "The future is built on the past" Aware of an important unpublished heritage and driven by a back-to-the-roots approach, the InBev-Baillet Latour Fund has decided to conduct a photographic inventory of objects and artefacts, documents and archives owned by the AB InBev group or being of special interest in this respect. The brewery tradition is in fact very well alive throughout Europe. The richness of the objects and their enormous diversity, as well as their quantity, does, however pose an as yet unresolved challenge to their conservation. The trend towards industrial manufacturing methods and globalisation are the two main factors responsible for the disappearance of objects of this important industrial heritage. From Ostrava (Czech Republic) to Munich (Germany), from Armentières (France) to Burton on Trend (United Kingdom) or from Leuven (Belgium) to Arcen (Netherlands), PhotoInventory, a company specialising in heritage inventories, has visited all European sites to meet the Fund's objectives: to identify the owners and managers of these objects, to prevent the disappearance of elements of industrial archaeological importance, and to use these elements in the AB InBev group's communication strategy in the widest sense.

Contact K Creation Dirk Vande Putte Boulevard General Wahis 16 C B-1030 Bruxelles Tel. +32 (0) 495 27 81 52