Olympic Spirit

Sport for all

Since 2006, the year in which the BIOC celebrated its centenary, the InBev-Baillet Latour has pursued this main goal of the Olympic Movement. The Fund's interest in the Olympic Movement is motivated by two reasons: first, Count Henri de Baillet Latour was the second President of the International Olympic Committee (IOC), succeeding Pierre de Coubertin in 1925; second, Belgium has always provided a large number of officials of Olympic authorities both at national and international level. Driven by the pacifist philosophy and the values generated by sports, the InBev-Baillet Latour Fund decided to support a range of Belgian initiatives launched by the Belgian Interfederal Olympic Committee (BIOC). This support is reflected in the encouragement of international, high-level athletes, but also in the backing of the Paralympics and Special Olympics meetings, and in the study of the management and the sports heritage in Belgium. In 2008 alone, the Fund invested a total of ¤425,000 in the Olympic sector. In this way, it seeks to foster an open-mindedness that highlights the Olympic ideal and promotes, more than ever, sports as an essential factor in the well-being of all. Since 2010, the multiple initiatives of the InBev-Baillet Latour Fund in this area have been overseen by the Belgian Olympic Forum, which co-ordinates and communicates the various events, and organises symposiums and conferences on specific themes. 1 Belgian Olympic Forum: founding members and contacts 2 Olympic Games: Belgian athletes rewarded 3 Special Olympics: "a winner's mentality" 4 Paralympics: better support 5 Olympic Chair: the 5th in the world! 6 Sportimonium: sports as part of our heritage

Jacques Rogge

"The Fund allows the Olympic Movement to reinforce activities that are essential to its impact. At a time where private sponsorship is often confounded with sponsoring - sponsoring implies a return on investment, which cannot always be guaranteed by the beneficiary -, private sponsorship enables the survival of many admirable activities that are often ignored by the public authorities or the economic community. In this context, the specificity of the InBev-Baillet Latour Fund resides in its extremely clear vision of its objectives and in the outstanding professionalism of its management. * Chirurgien orthopédiste né à Gand en 1942, Jacques Rogge est actuellement président du CIO (depuis 2001) et vice-président de la Commission médicale du COIB the IOC (since 2001)

and Vice President of the Medical Commission of the BIOC (since 1991). He also had a sporting career as a sailor and took part in the Olympic * An orthopaedic surgeon, born in Ghent in 1942, Jacques Rogge is the President of Games in Mexico (1968), in Munich (1972) and in Montreal (1976).